logo

threeseventwo creative media is the online portfolio of Nashville-based creative director and designer Franco Scaramuzza.
His work includes art direction, web design, graphic design, branding and advertising.

RED Print Ads & Branding

Art Direction / Graphic Design / Copywriting // Retail - B2C

Art direction and graphic design of several print ads

RED Spirits & Wine is a local retail store in Nashville, TN. The store's atmosphere is European-contemporary yet inviting and personal. The expected rich textures associated with wine (cork, cellars, wood) are not part of the brand identity. These ads promote onsite and offsite events. The first ad targeted an audience with a strong interest in music. The headline plays off the type of event. The other two ads' secondary objective is to strengthen brand recognition.

Graphic design for RED Spirits & Wine print advertisement
Graphic design for RED Spirits & Wine print advertisement

GroupConnect Branding

Art Direction / Advertising / Copywriting // Travel Industry

Art direction, branding and graphic design for GroupConnect. The largest network of Tour & Motor Coach Operators in North America.

GroupConnect is a networking program by the American Bus Association and the Ontario Motor Coach Association targeting tour bus operators and destinations. My assignment was to create a corporate identity based on an existing website and logo. I created the new tag line "Moving Group Travel into the Fast Lane" as well as an advertising campaign reflecting this slogan. The ad campaign is now in it's second year of use. The race car theme was well received and later also applied to the new convention booth, email marketing and other advertisement.

branding
branding

jnlcom.com Web Design

Art Direction / Web Design / UX & UI // Destination Marketing and Travel Industry

Art direction and web design for a Drupal-based website.

Journal Communications is a media firm with a strong print background. The logo, for example, resembles the flipping pages of a magazine. This was my inspiration. I incorporated paper foldings, perforation and layered sheet into the web design and UI. The Origami style and elegant color scheme creates a professional yet organic and authentic look and feel. The video was embedded into a "tear away" area to symbolize our intention that the message be something the user take with them. The news 'feeds' through cuts in the paper and can rotate or update, like old news tickers. This website was recognized with a Graphic Design USA Web Award in 2010.

Art direction and web design for a a media firm's Drupal website
Art direction and web design for a media firm's Drupal website

Watersports Mexico product

Branding / Art Direction / Graphic Design / Copywriting // Travel Industry

Branding including logo design and graphic design Watersports Mexico's island tour. The tour is tailored to German visitors of Cozumel Mexico.

The poster series points out some of the services offered by the tour operators. The cohesive look and feel connects the individual posters to each other and the brand website.

Logo design for Watersports Mexico
Graphic design for Watersports Mexico

Ski Train

Art Direction / Web Design / UX / ActionScript / Illustration // Sales collateral

Flash-based microsite as invitation for a Gaylord Gotels sales event which took place during the ride of the Ski Train in Denver.

After interviewing the client I decided to focus on the fact that the event was being held in an historic train. The interactive environment lets users find clues about the event. The entire experience took place within a single compartment. My sketch was the basis for the web design with a nostalgic hand-drawn look. Subtle details such as the fully functional window, background noises and the Parallax Effect created a pleasant user-experience that lead to valuable conversion. This online invitation was accompanied by a print follow-up which had a similar look and feel. The microsite itself was also intended to be a reflection of Gaylord Hotels' creativity. This piece won an ADDY Award in 2007. View site

Art direction and web design for Gaylord Hotels
Art direction and web design for Gaylord Hotels
Art direction and web design for Gaylord Hotels
Art direction and web design for Gaylord HotelsArt direction and web design for Gaylord Hotels

Oreck email campaign

Art Direction / Web Design / Copywriting // Ecommerce B2C

Email marketing and design for Oreck's promotional email program.

These two HTML emails are part of a newly designed email system. The designs are adjustable and allow for different themes. By using the same color scheme and typography the emails create a visual connection to the over all brand look and feel. Both emails were recognized with a Graphic Design USA Web Award in 2012.

Art direction and web design for Oreck

boshierphotography.com

Art Direction / Web Design / WordPress Development / UX & UI // Portfolio

Art direction, web design and programming of photographer Antony Boshier's WordPress-based portfolio website.

The minimalist web design keeps strong emphasis on the photography. A monochromatic colour scheme lets the visitor browse the photos without being distracted by a busy website. A intelligent URL structure and relevant image titles are only a few things that support the SEO of the website. A grid-based layout lends the website a structured and organized look and feel. This website was recognized with a Graphic Design USA Web Award in 2011.

Web design for photographer Antony Boshier

priyamanistylist.com

Art Direction / Web Design / WordPress Development / UX & UI // Portfolio

Art direction, web design and programming of stylist Priya Mani's WordPress-based portfolio website.

The dark web design allows for high contrast to the photography. The wood grain look is on the one hand not to distracting from the content and lends the website on the other hand personality. The web design reminds of a closet or wardrobe which is reflective of the work environment of a stylist. A intelligent URL structure and relevant image titles are only a few things that support the SEO of the website.

Web design for photographer Priya Mani
Web design for photographer Priya Mani

Bare Your Board contest

Art Direction / Web Design / UX & UI // Software Industry

Art direction and web design for an online contest

This landing page for LeanKit served multiple purposes. It allows users to participate in a contest by submitting a real life snap shot of how they use the LeanKit software. On the other hand it functioned as a test environment for new design directions. The newly implemented flat design elements, and new colors scheme, new header as well as a UX-test for a long page were well received. The build-up throughout the long page keeps the users engaged and animated them to keep scrolling.

Web design for a LeanKit Case Study Pages

explorebrentwood.com and brentwoodcoolsprings.org

Concept / Web Design / UX & UI // Destination Marketing

Concept and web design for Drupal-based websites for the city of Brentwood, Tn and the Chamber of Commerce Brentood Cool Springs.

These two websites were conceptualized and designed as my role as Web Design Director for Journal Communications. The sites market a specific destination to a certain target audience. What initially were single projects evolved into scalable web products for Chambers of Commerce and Cities. The UI elements were created with the target audience in mind. The goal was to create an environment for a friendly and inviting user-experience.

Web design for Explore Brentwood and Chamber of Commerce Brentood Cool Springs

kitty-kiernans.com

Art Direction / Web Design / UX // Hospitality and Travel Industry

Art direction and web design for local pub in Waterford, Ireland.

This Flash-based website for a restaurant and pub in Waterford, Ireland features a photo gallery, a calendar of events and other information. The web design incorporates elements of the pub's architecture which allows the user to imagine the experience of being at the pub.

Art direction and web design for local pub in Waterford, Ireland.

Music City Bar & Grill

Art Direction / Web Design / UX / Branding // Hospitality and Travel Industry

Art direction and web design for Nashville Restaurant Music City Bar and Grill.

A website for a restaurant in Nashville, TN. This website gives an overview of the menu and has a calendar featuring upcoming music events. The web design uses the rich texture of the restaurant's interior as an element to communicate the Americana atmosphere of the restaurant in the UX. The projects also included logo design and art direction of a lifestyle photo shoot.

Website for Nashville Restaurant Music City Bar and Grill
Website for Nashville Restaurant Music City Bar and Grill
Website for Nashville Restaurant Music City Bar and Grill
Website for Nashville Restaurant Music City Bar and Grill

Gaylord Hotels Photoshoot

Art Direction // Hospitality and Travel Industry

Art direction for a liefestyle photoshoot for Gaylord Hotels to capture the atmosphere of hotels' restaurants, bars, clubs, spas and other venues.

The photographs identify Gaylord Hotels' venues by showing subtle details such as restaurant names in the background or logos on uniforms. The shots are currently being used on websites and in marketing material.

Restaurant Volare at Gaylord Hotels
Meeting at Gaylord Hotels
Inroom dining at Gaylord Hotels
Restaurant and Nighclub at Gaylord Hotels
Restaurant at Gaylord Hotels

Nashville Air

Art Direction / Video Shoot / Copywriting // Consumer Goods B2C

Art direction and concept for a Social Media short for the Oreck Corporation.

This video creates an emotional reaction and shows details of the community. The message is sutbtle and the product takes a secondary position. By doing this the video feels less commercial and more welcoming which is reflective of its core message. The video was only distributed on youtube and generated over 56,000 hits. This video won an ADDY Award in 2012.

Mark DeLong Photoshoot

Art Direction // Portfolio work

This Black & White photo shoot tells a 1950s espionage story in a cinematographic style.

As Art Director I wanted to lend this conceptual shoot an elegant and dynamic look and feel. This series of seven images tells a spy story with an unexpected ending. The turning point is unveiled in shot number six.

Art direction for Gaylord Hotels
Art direction for Gaylord Hotels
Art direction for Gaylord Hotels
Art direction for Gaylord Hotels
Art direction for Gaylord Hotels
Art direction for Gaylord Hotels
Art direction for Gaylord Hotels

Radisson Hotels Photoshoot

Art Direction // Hospitality and Travel Industry

Art direction for a liefestyle photoshoot for Radisson Hotels.

The photographs showcase the rooms, amenities and meeting space of the Radisson Hotel at Opryland. The shots are being used on advertising and in marketing material as well as on websites.

Art direction for Radisson Hotel
Art direction for Radisson Hotel
Art direction for Radisson Hotel
Art direction for Radisson Hotel

Tennessee Pewter

Art Direction // Retail - B2C

Art direction for a product photoshoot for Tennessee Pewter.

The photos show the various Tennessee Pewter products in different scenarios. This showcases the versatility of pewter items which can be used in real life to elevate the ambiance of an event. The 'stage' is juxtaposed against the pewter either in color, contrast or texture. This allows the product to stand out. The light reflecting on the pewter also naturally highlights the single items.

Art direction for Tennessee Pewter
Art direction for Tennessee Pewter
Art direction for Tennessee Pewter
Art direction for Tennessee Pewter
Art direction for Tennessee Pewter
Art direction for Tennessee Pewter

Awards and Recognition

2015 Graphic Design USA Logo Design Award

2015 Graphic Design USA Web Design Award

2015 Graphic Design USA Packaging Award

2014 Magellan Award Gold by Travel Weekly

2013 Graphic Design USA Web Design Award

2013 Graphic Design USA Web Design Award

2012 Silver Addy Award for Art Direction

2012 Graphic Design USA Web Design Award

2012 Graphic Design USA Web Design Award

2012 Graphic Design USA Web Design Award

2012 Graphic Design USA Web Design Award

2011 Graphic Design USA Web Design Award

2011 Graphic Design USA Web Design Award

2010 American Design Award Silver

2010 Silver Addy Award for Poster Design

2010 TennShow Award

2009 AIGA Case Award for Art Direction/Poster Design

2009 Silver Addy Award for Art Direction

2008 Silver Addy Award for Print Direct Mail

2007 Silver Addy Award for Microsite

2007 Silver Addy Award for Online Invitation

2006 Graphic Design USA

2005 Golden Web Design Award

2005 Bestflashdesigns.com Bronze Award

2004 Astralaward Bronze Award

2004 finestzone Golden Web Design Award

2003 pageg.think

2003 Internet Vibes